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Engagement rate calculator

Work out an account's engagement rate and how it compares for its size.

Free tool

Use the average of your last 10 posts for each number.

Engagement rate

4.19%

Healthy

For an account this size, around 3% or more is a healthy rate.

Formula: (likes + comments + saves) ÷ followers × 100. A very low rate on a large account can be a sign of bought followers.

Put it into practice.

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