Resources
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Guides and free tools to help creators and brands price fairly, brief clearly and spot fake engagement.
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Featured resources
6 resources
Creator guide
How to price your Instagram reels
A simple way to set a rate card you can defend, whatever your follower count.
5 min read
Creator guide
What to put in your creator media kit
The one-page summary brands actually read, and what to leave out.
4 min read
Brand guide
Writing a brief creators say yes to
Clear briefs get better content and faster replies. Here's what to include.
6 min read
Brand guide
How to spot fake followers and engagement
Five checks you can run on any Instagram account in ten minutes.
5 min read
Tool
Creator rate calculator
Get a starting price range for a reel, post or story from your numbers.
Free tool
Tool
Engagement rate calculator
Work out an account's engagement rate and how it compares for its size.
Free tool
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