Why it matters
Bought followers don't buy products. Paying for an inflated audience means paying for reach that doesn't exist, and fake engagement hides it well enough that many brands never notice.
Five quick checks
Open the account and look for these:
- Engagement rate far below 1% on an account over 10K followers.
- Comments that are generic ("Nice pic 🔥") and from accounts with no posts.
- Sudden follower jumps of thousands in a day with no viral post to explain it.
- Likes that are high but saves, shares and replies are near zero.
- An audience mostly in countries the creator never posts about.
Or let someone else do it
Every creator on NexaGuru is checked for account ownership and real engagement by a person before they are listed. That doesn't replace your own judgement, but it removes the obvious fakes before you see them.
